About Sean

Product, Marketing & Technology Leader - AI

Sydney (Inner West), NSW, Australia
Senior product, delivery, and marketing technology leader with 18+ years across agencies, enterprise, and founder-led startups, specialising in marketing strategy, AI-powered marketing transformation, and complex delivery.
Most recently embedded in a venture studio environment designing and delivering practical Gen‑AI and automation systems across service organisations, with a focus on measurable uplift (time saved, utilisation, conversion, cost-to-serve) and adoption. Known for turning ambiguous briefs into clear transformation roadmaps, secure implementation plans, and shipped outcomes.
Brings deep experience partnering with senior stakeholders across marketing, product, data, and technology, and translating platform capabilities into business value through governance-aware execution.

Client Advisory & Transformation Strengths

  • Executive stakeholder advisory (CMO/VP level) ★★★★★
  • Marketing & tech transformation strategy & roadmaps ★★★★★
  • Operating model + workflow design (in‑house / hybrid) ★★★★☆
  • Program / portfolio delivery & governance ★★★★★
  • Discovery → solution design → rollout sequencing ★★★★★
  • Adoption, enablement, comms, and change management ★★★★☆
  • ROI measurement (time saved, quality, efficiency) ★★★★☆
  • Risk, dependency, security, and compliance alignment ★★★★☆

Gen‑AI, Automation & Platform Skills

  • Gen‑AI solution design (LLMs, workflow, QA) ★★★★☆
  • Automation and integration architecture (APIs, iPaaS) ★★★★☆
  • Prototyping & PoC delivery for stakeholder buy‑in ★★★★☆
  • Data flows, instrumentation, and performance reporting ★★★★☆

Tooling (representative)

  • Gen‑AI: OpenAI API, Claude, prompt + evaluation workflows
  • Automation: Zapier, Make, API-first integrations
  • Delivery: Jira, Linear, Asana, Miro, Notion
  • Dev/Platforms: GitHub, Vercel, Supabase
  • MarTech ecosystems: Salesforce / Adobe / HubSpot / GMP (strategy + integration conversations)

Education

Bachelor of Business (Marketing) – USC, QLD
Post‑Graduate Certificate, Interactive Multimedia – University of Technology Sydney
 

Training

  • PRINCE2 Project Management
  • Public Speaking

Experience Summary

AI Product Lead / AI Transformation Lead (Contract): Helix Collective

July 2025 – Present
  • Acting as senior advisor on applied AI and automation programs across multiple client contexts, aligning stakeholders on value, feasibility, and delivery sequencing
  • Designing transformation roadmaps that combine workflow automation, Gen‑AI applications, and governance into an AI-first operating model
  • Leading discovery and solution design: process mapping, opportunity sizing, risk controls, and implementation plans
  • Delivering PoCs and prototypes to accelerate stakeholder alignment and adoption
  • Defined success metrics and reporting narratives (adoption, time saved, operational uplift, ROI)
  • Example: built an AI rostering & utilisation optimisation PoC for Ochre Health, integrating Tanda, Cubiko, and Best Practice data, targeting +2% utilisation uplift

Head of Marketing & Growth (Contract): Synthetix DAO

Feb 2025 – June 2025
  • Led cross-functional go-to-market planning and delivery for Synthetix v4
  • Coordinated contributors across product, comms, and ecosystem partners under high ambiguity
  • Worked at the intersection of product strategy and market narrative to support adoption

CEO & Co‑Founder: BCM Audio Pty Ltd

2018 – 2024
  • Built and led a 25-person distributed team across product, engineering, design, and operations
  • Owned platform roadmap, delivery cadence, stakeholder alignment, and operational systems
  • Secured and managed ~$10M USD in funding and revenue

Head of Technology: DDB Sydney

2016 – 2018
  • Led a multidisciplinary digital delivery unit delivering complex programs for enterprise clients
  • Owned roadmap planning, resourcing, delivery governance, and senior stakeholder management
  • Delivered large-scale web, mobile, and platform work with complex dependencies

Executive Digital Producer & Digital Business Director: TBWA Sydney

2010 – 2016
  • Led delivery for complex digital programs across strategy, build, launch, and optimisation
  • Built and managed cross-functional teams across design, engineering, production, and partners
  • Delivered award-winning work while maintaining strong delivery discipline and client governance

Early Career — Digital Marketing Roles

2006 – 2009

Career Highlights

  • 2025: AI Transformation Lead (Helix Collective)
  • 2020–2021: RAREZ product launch — 270k digital collectibles sold / $1M revenue in 72 hours (deadmau5 + Weezer)
  • 2015: SXSW speaker
  • 2014: Cannes Lions finalist (NRMA Crashed Car Showroom)

About Me

I lead marketing-technology and AI-enabled transformation that improves how teams plan, produce, and measure work. I thrive in high-ambiguity environments: aligning stakeholders on a clear strategy, shaping an executable roadmap, and delivering secure, measurable outcomes.
Father. Surfer. Music obsessed.
References available on request.
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